Sony DSC-T30

Sony DSC-T30

NEW SONY CYBER-SHOT CAMERA CLEARS UP LIFES BLURRY MOMENTS Slim DSC-T30 Model with Double Anti-Blur Protection Makes Fuzzy Images a Thing of the Past

April 5, 2006 Sony is building up its arsenal of anti-blur, digital still cameras to help people who are out on the town win the fight against blur with the introduction of the new 7.2-megapixel Cyber-shot DSC-T30 model.

When people are out having a good time, they dont want to spend it learning how to avoid taking blurry pictures, said James Neal, director of marketing for digital imaging products at Sony Electronics. Weve engineered our flagship T-series camera with laptop battery intelligent, automatic features so people can spend more time having fun and less time understanding technology.

No More Buzz Kill

Everybodys feeling the vibe and you want a group shot before pass drug test leaving dinner or the party. Dont make everyone pose and re-pose, smiling as if theyre suffering from lock jaw, while you take shot after shot trying to get a good picture.

Equipped with double anti-blur protection, you can press the DSC-T30 models Super Steady Shot optical image stabilization and high-sensitivity mode buttons in seconds, and reduce the chance of taking a blurry picture the very first time especially in low-light conditions.

The Super Steady Shot technology minimizes blur caused by shaky hands, while the new cameras high light sensitivity (ISO 1000) mode reduces blur resulting from shooting at faster shutter speeds. Theres even added defense with Sonys Clear RAW noise reduction system, which kicks in to counter picture noise associated with high-sensitivity shooting.

These technologies make the camera ideal for shooting in low-light conditions, such as restaurants, bars and clubs. Combined with its stylish finish and svelte dimensions, the DSC-T30 camera is the perfect accessory for even the most discerning fashionista.

Armed with features for optimal shooting and sharing, the new camera with its Carl Zeiss Vario-Tessar 3x optical zoom lens combines power, portability and distinctive playback. Its slide show with music function is ideal for viewing on the cameras three-inch, Clear Photo LCD Plus screen.

This is Sonys first T-series model to feature selectable color modes. Choose natural mode for subtle color variations or vivid mode for more intense colors, depending on how you want to preserve the mood from your night on the town.

Sonys ultra-fast Real Imaging Processor circuitry increases the cameras efficiency for quicker start-up, faster shot-to-shot times, higher-quality movie capture, and longer battery life. Its supplied InfoLithium battery provides plenty of power up to 420 shots per full charge. Thats nearly double the performance of previous T-series models.

The camera has 58MB of internal memory, just in case you forget your memory card. Its capacity can be expanded up to two gigabytes, however, with an optional Memory Stick Duo media card.

The Cyber-shot DSC-T30 camera will be available next month for about $500 direct at SonyStyle.com, at Sony Style retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin online today at www.sony.com/T30.

The camera is supplied with an InfoLithium NP-FR1 battery, battery charger, multi-connector cable, wrist strap and software CD-ROM. Optional accessories include a travel charger (BC-TR1, about $60), Cyber-shot Station (CSS-TNA, about $80), a marine pack (MPK-THC, about $200), and a genuine leather cover (LCJ-THA, about $40).

Make the Most of High-Resolution Images through Prints

This new high-resolution camera is ideal for making high-quality prints. When you connect it to a Sony DPP-FP50 digital photo printer, you can create prints, postcards, or even calendars using the printers supplied software.

And with Sonys ImageStation online photo service, you can expand your options to print tens or even hundreds of pictures, create online photo and video albums, or make customized gifts such as photo books and calendars.

Tags: Sony, DSC-T30, Sony DSC-T30